A lot of businesses are stumbling around when dealing with social media marketing. They are not exactly sure about what they are doing and they tend to stumble about a bit, but that does not have to happen. There are agencies that can help them figure out the dance moves necessary to stay on their feet. Social media has changed the way people share information and interact online and companies need to be able to change in a way that adapts these new methods of communication.
Social media marketing is still fairly new, but it is changing regularly enough that it is important to keep on top of the changes. It would not be a good thing to figure out one way of doings something only to come back a while later to find out that it is not working anymore. Social media marketing also has a better chance of targeting the audience that you are looking for.